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A respected Riyadh boutique owner and fashion presence, Princess Deena Abdulaziz has led the exclusive D’NA retail store since 2006. D’NA represents a very personal take on travel, fashion, and style, with the store evolving in tandem with Princess Abdulaziz’ growing network of connections in the fashion world. she places no limitations on the clothing and design objects she carries in the store, preferring to maintains a creative relation with emerging design talents. Her commitment to fostering new talent includes a January, 2013, trunk show featuring the handbags of Bahraini designer Sofia Al Asfoor.

Princess Abdulaziz emphasizes quality craftsmanship in every piece she selects for her members-only boutique. Speaking with DIA Magazine in 2010, she notes that this presents a particular challenge in today’s rapidly evolving garment production industry. With creativity abundant, quality production is increasingly hard to come by. Textile mills are factories are closing in Italy and Switzerland, and even Manhattan’s garment district had been impacted. A great deal of Princess Abdulaziz’ time and effort goes towards sourcing pieces crafted with the highest quality materials and technical knowhow that her discerning customers expect.

Over the years, the scope of D’NA offerings have consistently expanded. In June, 2012, her company announced the launch of a limited-time bespoke service, with the master couturier Giambattista Valli opening the doors to his Paris atelier. D’NA members simply selected gowns that they wanted from his Fall 2012 line, and the pieces were delivered to their homes. To access details of D’NA’s latest events, trunk shows, and featured collections, visit

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